INK is the visual expression of the brand, and it’s where ideas are born. It’s playful. Fluid. Colourful. Bold. Daring. 

WATER gives direction, management and control. It allows for strategic thinking, planning and brings brands to life.

INK & WATER equals synergy.


Ink & Water is a creative-based Public Relations and Influencer Marketing Agency. We help brands build reputations, brand awareness and ultimately grow their businesses through the power of earned media.

At Ink & Water,

we are committed to helping our clients shape their communications for the digital age. As an independent agency operating at the heart of the digital economy, we are dedicated to using smart and nimble PR and digital techniques to accelerate growth, using strategies and tactics designed specifically for early stage businesses, or those companies who don’t have the big PR budgets, but need a helping hand.

Level 1 B-BBEE.      100% female-owned


We’re results-driven and pride ourselves on helping clients and their brands find their fit, position and voice, building brand buzz, advocacy and consideration.


With us you get all the thinking of a big agency, delivered with a tenacious boutique approach.

Kelly Byrne ink and water

Led by award-winning and passionate Communications Unicorn, Kelly Byrne who has over a decade marketing, communications and earned media experience.

Kelly cut her teeth working for a number of independent and globally affiliated PR agencies, working across both global and local consumer/brand clients and contributing to a number of award-winning campaigns in the process. 

She prides herself on developing strategically-led creative solutions for her clients, utilising the full digital and PR ecosystem to reach audiences where they want to be found to help build brand reputation, awareness and deliver business results.


WHAT WE DO . . .

As a trusted partner to our clients, we get under the skin of the brand to craft bespoke integrated strategies to amplify brand profiles and build their reputations both on and offline.


Communications Strategy

  • Strategic consultancy
  • Innovative strategies
  • Creative activations
  • Fully integrated multi-media campaigns
  • Industry expertise and market intelligence
  • Reporting, evaluation and accountability
  • Measurable results

Media relations

  • Media, competitor and trend monitoring
  • Proactive, tailored media outreach and creative story development
  • Creation of media assets and digital press packs
  • Copy writing and distribution of press materials
  • Media networking, events and meetings
  • Strategic gifting/product drops
  • Media training

Influencer marketing

  • Bespoke influencer strategies and creative ideation
  • Influencer management and coordination
  • Influencer vetting 
  • Influencer marketing training 
  • Influencer brand framework development
  • Influencer measurement and reporting

Events and launches

  • Launch events (offline and online)
  • Event concept planning includes PR stunts 
  • Guest list plans
  • Media desk management 
  • Pop-up showroom management

Digital PR and Marketing

  • Strategic digital planning for cross-channel marketing and PR campaigns
  • Content strategy and creation
  • Social media consultancy and training
  • Social media management 
  • Social media content development


Each new brief is a puzzle to be solved, and we love nothing more than to conjure creative ideas that get people talking and make a lasting impact for your brand or product. It’s what gets us out of bed every morning.



4 Dickens Road Salt River,

Cape Town,


Contact us

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